Is it better to be honest or nice on the social web?
What are you trying to accomplish with you social media presence? Is it beter to be honest or nice?
Bonus KNOWN content
Continue the inspirational journey of KNOWN with new case studies, ideas, and tips from author Mark W. Schaefer.
Becoming known and the six common barriers to self-promotion
Success on the Internet today often comes down to being known. Barriers to self promotion
CEOs are finally embracing social. What does it mean to you?
With 80 percent of CEOs now embracing social media, executive communication is transforming. What does this mean? CEOs and social media analysis
I was called out on my social media BS and I’m relieved
What happens when you get caught in the social media echo chamber? One blogger’s story of her struggle against social media BS
Five ideas to discover your marketing niche
There are many unexplored business opportunities on the web. Here are five ideas to find your marketing niche.
Three YouTube stars share their intimate personal branding lessons
I recently had the opportunity to meet three of YouTube’s biggest stars — Tyler Oakley, Bethany Mota, and Andrea Russett. Although barely out of their teens, this trio has millions […]
Three huge ideas to build your networking momentum
Business is built on relationships and relationships are built from networking. How to build your networking momentum!
10 soul-grabbing brands that prove you don’t need SEO to succeed
Seth Godin says Google is making the Internet stupid. But these soul-grabbing brands prove otherwise.
Why you don’t want to be Chris Brogan
Starting out in social media, it’s easy to define yourself by the success of others. But that leads to trouble as Iearned when I copied Chris Brogan
The Marketing Companion Podcast
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