Why are the “social media elite” ignoring us?
Why are the “social media elite” ignoring us? The answer may surprise you!
Bonus KNOWN content
Continue the inspirational journey of KNOWN with new case studies, ideas, and tips from author Mark W. Schaefer.
How social media amplifies competitive advantage
When Jay Baer speaks, I listen. In fact, the blogger and co-author of The Now Revolution is one of the smartest guys I know. But he wrote a blog post […]
Case study: How one blog post helped me get a job in social media
Antonia Harler is a friend from the {grow} community who blogged and tweeted about her challenges finding a job in social media marketing. And then, it finally happened! She has […]
Social scoring and the business case for blocking Twitter spammers
Judging by her school-issue personal photo, Twana Florance appears to be a mild-mannered, middle-aged matron from Twin Falls, Idaho. But there is no Twana Florance. Twana is probably some teenager […]
Bringing down the Twitter snobs
It seems that Mitch Joel and I are becoming the Social Media Odd Couple. I like Mitch. He’s smart. It’s just that I think he is so frequently wrong. Like […]
How do you measure a personal brand?
I am so proud and happy to shine a spotlight on Rebecca Denison in today’s Community Week post. She was one of the first true fans of {grow} and one […]
Social Media Overload — Thoughts on Hitting the Wall.
Sometimes it feels like my social media presence is about to fall off a cliff. Over the past months I’ve shared my journey as I’ve slowly figured things out. How […]
Can you answer the most painful question in marketing?
The other night I was having a beer with a friend who is a beginner blogger. He was lamenting that he was not attracting many new readers or comments. I […]
Transitioning online contacts into offline friendships
I’ve made many wonderful connections through the social web, but the magic really happens when I’ve strengthened those bonds by turning those online friends into offline relationships. I had some cool […]
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.