Bonus KNOWN Content
Continue the inspirational journey of KNOWN with new case studies, ideas, and tips from author Mark W. Schaefer.
Can social media personalities “scale?”
Can social media personalities scale? The author looks at the limitations. The irony of social media is, the more popular you become on the social web, the less effective you might be! Is there an answer?
The best marketing value in the world?
There is only one place you can go to network with the brightest marketing minds in the business for under $100.
The results are in: An experiment in social influence
Is it possible to influence a huge social media following into taking action? An examination of the hazards of social influence.
Losing control of your brand? Let’s get excited!
By Mars Dorian, Contributing {grow} Columnist Control. Humans are suckers for it. There’s a little Darth Vader in all of us – the little dictator who only supports
Why marketing doesn’t suck
Recent posts have depicted marketers as slimy snake oil salesman but the author explains that there has been no better time to be in this profession.
Why The Most Important Part of Your Brand is Invisible
An article that shows the invisible factor of your brand can be much more important than your visible one.
Case study: Using social influence to build a personal brand
Here’s a great example of how a college student used the social web to make her dream come true.
Four ways to become a spellbinding online personality
It’s getting more difficult to stand out online, isn’t it? Mars Dorian provides a colorful guide to cutting through the noise and becoming the signal.
Blogging: Writing truthfully under imaginary circumstances.
Are you being authentic on the social web? Why would you want to be?
