How does branding work today? The answer might surprise you.
How does branding work in a world where nobody sees your ads any more? The customer is the marketer.
Archive for the ‘Advertising’ Category
The Tech Giant War is here, and there are opportunities for marketers
The Tech Giant War is here and the battle will be fought over exclusive content — can your brand survive and thrive?
Influencer crush, content marketing mush, TikTok slush
Short takes on the influencer trend, weird content marketing, and the glory of TikTok.
Your competitors can copy everything except this.
Are you different from your competitors? You have two options, and maybe only one.
P&G is ignoring consumers, and it will lose
Ignoring consumers is never a good idea. They will rebel, and they will win.
How can personalization and data privacy co-exist?
A new, AI-driven solution will help companies provide personalization and respect data privacy.
Why does marketing exist?
Is marketing about memories and stories or something more?
The content marketing argument for selling nothing
When do you pull the trigger and “sell” through your content? Or, is there a strategy to selling nothing?
Case study: The most human commercial wins
The most human commercial ever? Lessons for the new marketing era.
The Marketing Companion Podcast
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