LinkedIn spam, Facebook ban, what’s happening to digital marketing?
LinkedIn spam is proliferating. Facebook is imploding (again). We look at the state of digital marketing on The Marketing Companion.
Archive for the ‘Advertising’ Category
Children take charge of family purchasing power
There are many disruptions comoing out of the pandemic crisis, including a new role for children in family purchasing power.
A world in crisis demands that marketers step up and take charge
It’s time for marketers to take charge in the face of long-term shifts in consumer needs.
Is the pandemic driving a new marketing rebellion?
Mark Schaefer contends that the pandemic is accelerating inevitable trends, including a marketing rebellion.
For business to win in the coronavirus crisis, head to the bottom of the pyramid
The psychology of marketing has been upended by the coronavirus crisis. Here’s what you need to do to adjust right now.
The core idea for your business strategy now, in this time of crisis.
How do you navigate business strategy now amid a world economic crisis? Straight talk from Mark Schaefer.
The small business marketing formula to dominate your niche
Small business marketing is poised to win against bigger companies and brands if they connect with the current consumer culture.
What a Peanut Can Teach You About Search Marketing
Would you spend millions of dollars on a Super Bowl campaign and leave out search marketing as a component. Here are a few lessons learned from Baby Nut.
What online marketers can learn from creating empathy in the sales process
Personal selling is hard. Selling while creating empathy is easier.
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