That photo? An explanation is coming, I promise. But first an observation. I always follow the deliberations at the annual Cannes Lions Festival. It’s an opulent, sun-drenched gathering of advertisers, […]
“Enjoy Better.” Really? These marketing slogans need an overhaul, according to Brooke Sellas.
The notion of breaking up big tech is picking up political momentum but it won’t work because deep down, people like things as they are.
Even our biggest fans may be out of touch with our current news. How do we reach the unreachable customer?
Company culture is key to business and marketing success. A new study tries to measure that factor, but is it real?
Pay attention to the classic “Four Ps” of marketing and don’t overlook the fact that your price defines your brand.
Mukbang is a new trend demonstrating gluttonous behavior on video. So why not? Gluttony and other trends on The Marketing Companion!
To compete in a world where the customer is the marketer, focus on being the most human company in your niche. This case study shows you how.
We are seeing the end of control show up in branding efforts everywhere. Here are three examples where customers are the marketers.
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