AI is surging into every field and skillset. And yet, it is suffering from a massive PR problems when it comes to ethics, finance, politics, and even user adoption. Does AI have a marketing problem?
The AI stack for a marketer, the AI impact on universities, and other current observations from the marketing world
The AI Era is a mix of technological miracles and wonder. But is there a chance it could actually get in the way of or our marketing and advertising messages? A lesson in the Vampire Effect and new CTAs.
I’m a good writer because I’ve been working on it for 50 years. Now, with no training, a person who has never studied writing can be a competent writer instantly […]
AI will soon meet and exceed human creativity in many art forms. What is the role of the human creator in this new eco-system?
‘Move fast and break things” has been a standard Silicon Valley mantra. But does it still work in the world of AI?
The next level of AI will be integrated into every aspect of our lives. AI Agents will work for us, plan for us, and “plug in” to our world. This prompts serious ethical questions when the bot knows more about us than we know about ourselves.
Can we still use social listening platforms to reach increasingly disconnected customers? Mark Schaefer and Sara Wilson discuss the challenges with current methods on The Marketing Companion podcast.
Philosophers and scientists now grapple with the most improbable question: What is the role of humans in an AI world? Mark Schaefer and Mathew Sweezey discuss the implications for marketing in this new podcast episode.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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