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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Do B2B buyers use social media in their purchasing decision? The results may surprise you.
What happens when simply everything about a social media strategy goes wrong? Well, at least you get a blog post about the lessons learned!

If your customers are not using the social web, there are still ways a clever sales professional can create competitive advantage through social media

On the social web, you’re not supposed to sell. But what if that’s your JOB? Here are three social selling strategies

Sales and marketing may be getting all the social media attention but applications to the supply chain may promise profound results for the purchasing department
A new study reveals that the real ROI for social media is applying it to communication, collaboration, and market research across large companies.
Why sports commentators are the ultimate content marketers!
The first step is to understand why social media programs fail. After you identify the pitfalls, you can devise a response.
If we are going to jumpstart our efforts and push past the plateau we need to go back to a different set of basics.
Many companies are using virtual freelance help to conquer everything from menial tasks to R&D. New research shows just how important this trend is.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.