Archive for the ‘B2B and social media’ Category

A formula for social media business success

Starbucks. Dell. Mark Schaefer. Yes, I am now up there with the mega-brand big dogs, at least momentarily, in an article in Forbes recently. Not only that, but I was […]

Social media time shock strategies

This is Part 4 of my interview with Dr. Ben Hanna, former eBay exec, online marketing pioneer and VP of Business.com. Part 1: Four breakthrough Twitter insights Part 2: Essential […]

Developing a social media strategy when the rules aren’t clear

M.C. Escher This part 3 of my interview with B2B marketing pioneer Dr. Ben Hanna, VP of Business.com. Part 1: Four breakthrough Twitter research insights Part 2: Essential B2B social […]

Essential B2B social media start-up strategies

This part 2 of my interview with B2B marketing pioneer Dr. Ben Hanna, VP of Business.com. Click here for Part 1: Twitter for business: Four breakthrough insights Ben, your company […]

A great example of B2B social media marketing

Two weeks ago I named GE as one of the Top 5 B2B superstars utilizing social media marketing strategies. Yesterdays’ announcement on a new R&D Center in Michigan and 1,200 […]

A Primer on Lead Nurturing

I’m pleased to feaure my friend Michele Linn as a guest blogger on {grow}. Michele is a freelance marketing writer (http://www.linncommunications.com/) specializing in creating buyer-focused B2B marketing content, such as […]

Why B2B’s MUST adopt social media strategies

With most of my career with Fortune 100 blue chip companies, I know what it’s like to market in a hyper-competitive, show-me-the-money environment. I’ve been aggressively skeptical about the role […]

Can social media be successful in B2B?

Most of the professional marketing forums are clogged with endless debate over questions like “Is Twitter for real?” and “Getting sales leads from Facebook.” Usually I sit back and let […]