Archive for the ‘B2B and social media’ Category

10 Non-obvious advantages of social listening every business should discover

Magdalena Urbaniak of Brand24 shares 10 advantages of social listening and how businesses can take utilize it to further their brand or business.

Why your marketing career depends on balancing data and emotion

Data, big data and bigger data. If the data don’t show that the creative is going to work, throw it out the window. Play it safe, do what the data says. But for how much longer? There’s a need for balancing data and emotion.

Three reasons why your corporate storytelling just won’t work any more

While corporate storytelling is all the rage, let’s consider three trends that point to the dawn of a humbling new era in consumer marketing.

10 Ideas driving the future of social media marketing

Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!

10 Profound digital marketing trends you need to know about now

The world is changing rapidly. Here is your guide to profound digital marketing trends to follow and help you remain relevant in the next few years.

New Research Answers: Is Content Marketing Sustainable?

New research shows that content effectiveness declines as volume increases. Is content marketing sustainable under these conditions?

The future of marketing is about embracing chaos, scaling love

New personalization technology will determine the future of marketing. Will we use it to embrace chaos and build brand love, or creep people out?

Building a marketing strategy? Start with empathy.

What are businesses today doing to ensure that the people on the front lines have empathy for their customers? There are a few simple solutions.

A significant content insight if you’re marketing personal services

Marketing personal services takes a human touch. People are buying you, not your content so there is an imperative to bring a human dimension to marketing.