Archive for the ‘Blogging best practices’ Category

Wait a minute. It’s not about engagement after all!

I’ve been invited to be a presenter on an upcoming B2B Blogging webinar (announcement forthcoming!) so I’ve been studying many company blogs that I regard as best practices. As I […]

How to sell stuff on your B2B blog without being annoying

I’m hoping by now the “selling is bad” phase of the social media mantra is passe and we can all freely embrace our inner capitalist. Right?Earlier this week I wrote […]

On Twitter, even casual interactions can deliver business benefits

This week, I’m featuring personal case studies to demonstrate how the social web can provide tremendous business benefits … often when you least expect it! Today’s example started when I tweeted “Go Steelers!” … […]

The ultimate guide to blogging when you don’t have time to blog

This is a blog post for anybody who has trouble finding the time to blog. In other words, everybody. I humbly submit a few practical ideas to help you become […]

It worked for Zappos. It probably won’t work for you.

Zappos* is a successful company with a well-publicized, aggressive employee use of social media. In fact, it may be the most famous social media model in all of blogdom. They have 13 blogs, […]

Ten ideas for the beginning blogger

If you look around the web, there is so much advice about blogging it’s not funny. Still, I’ve learned a few lessons that might help if you’re a beginner blogger and I […]

Get out your dancing shoes, it’s time to blog

Pop quiz: Over the next three years, what is the number one skill that will be needed by marketing professionals? Answer: An ability to entertain. I realize that is not normally […]

Ten blog posts that mattered

Ten blog posts that mattered in 2009

Is social media the new corporate star-maker?

A few months back I did a fun interview with Susan Wassel, the social media voice for Sharpie pens. Susan made me a believer. If you can bring pens to […]