Archive for the ‘Blogging best practices’ Category

Should you write your blog or engineer it?

I think I figured out why nearly every social media blogger sounds exactly the same — commonly referred to as the “echo chamber.” I’m learning that copying and pasting can be profitable. […]

Why it’s ridiculous to argue about ghost blogging

It seems like “ghost blogging” — the practice of penning posts for others — is always under attack. Jon Buscall wrote a fine piece about it recently as did Mitch […]

Six ideas to build social media momentum

My bike ride started me thinking about the importance of building social media momentum. Here’s what I mean. My wife and I recently completed a lengthy mountain biking adventure. At the end of […]

Why comment on a blog? Do it for the money.

Well, I’ve written two recent posts on why people DON’T comment on blogs — one about re-defining engagement, and one with feedback on why people just don’t like to participate. […]

The silent majority: Why people don’t comment on your blog

“Why don’t I get comments on my blog?” This is one of the most common blog-related questions I receive. My recent post on re-thinking community engagement — especially on B2B […]

Is your company built to blog?

Every company is getting into blogging it seems but somany people seem to be struggling with it What would you guess the biggest problem is? Not enough content? Not enough budget and/or […]

Wait a minute. It’s not about engagement after all!

I’ve been invited to be a presenter on an upcoming B2B Blogging webinar (announcement forthcoming!) so I’ve been studying many company blogs that I regard as best practices. As I […]

How to sell stuff on your B2B blog without being annoying

I’m hoping by now the “selling is bad” phase of the social media mantra is passe and we can all freely embrace our inner capitalist. Right?Earlier this week I wrote […]

On Twitter, even casual interactions can deliver business benefits

This week, I’m featuring personal case studies to demonstrate how the social web can provide tremendous business benefits … often when you least expect it! Today’s example started when I tweeted “Go Steelers!” … […]