10 soul-grabbing brands that prove you don’t need SEO to succeed
Seth Godin says Google is making the Internet stupid. But these soul-grabbing brands prove otherwise.
Archive for the ‘branding’ Category
An inspirational blogging lesson from Keith Urban
“Give everything.” Is that an inspiring blogging lesson we can take from Keith Urban?
Four ways social media impacts emotional branding
To build trust and loyalty with customers, we need to create a connection. Social media is ideal for this type of emotional branding.
Case Study: Denny’s flips its audience with a sassy social media strategy
Kerry Gorgone reports on the new social media case study as Denny’s restaurant doubled their Twitter following in a year.
The power and perils of the pivot
Faced with a failing business model the author is experiencing the growing pains of a business pivot.
How to Build a Super Tribe using Google+
By Martin Shervington, {grow} Community Member I’ve been a Seth Godin fan ever since I read Permission Marketing in 2001. It is his book Tribes, however, that’s been on my mind lately, and I […]
Help me solve marketing’s biggest mystery
The marketing world thought the Old Spice campaign would change everything. It didn’t, but why?
Why Instagram is becoming the dominant social network
An examination of winners and losers in the digital age. What is the dominant social network
Can a Fortune 500 company be more human?
By Eric Wittlake, {grow} Contributing Columnist Mark Schaefer recently wrote that “to stand out we need to be more human.” His article struck a chord with me and I wanted […]
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.