Archive for the ‘branding’ Category

Five ideas to discover your marketing niche

There are many unexplored business opportunities on the web. Here are five ideas to find your marketing niche.

Three YouTube stars share their intimate personal branding lessons

I recently had the opportunity to meet three of YouTube’s biggest stars — Tyler Oakley, Bethany Mota, and Andrea Russett. Although barely out of their teens, this trio has millions […]

10 soul-grabbing brands that prove you don’t need SEO to succeed

Seth Godin says Google is making the Internet stupid. But these soul-grabbing brands prove otherwise.

An inspirational blogging lesson from Keith Urban

“Give everything.” Is that an inspiring blogging lesson we can take from Keith Urban?

Four ways social media impacts emotional branding

To build trust and loyalty with customers, we need to create a connection. Social media is ideal for this type of emotional branding.

Case Study: Denny’s flips its audience with a sassy social media strategy

Kerry Gorgone reports on the new social media case study as Denny’s restaurant doubled their Twitter following in a year.

The power and perils of the pivot

Faced with a failing business model the author is experiencing the growing pains of a business pivot.

How to Build a Super Tribe using Google+

By Martin Shervington, {grow} Community Member I’ve been a Seth Godin fan ever since I read Permission Marketing in 2001. It is his book Tribes, however, that’s been on my mind lately, and I […]