Archive for the ‘branding’ Category

Losing control of your brand? Let’s get excited!

By Mars Dorian, Contributing {grow} Columnist Control. Humans are suckers for it. There’s a little Darth Vader in all of us – the little dictator who only supports his own opinion and vaporizes […]

Four ways to become a spellbinding online personality

It’s getting more difficult to stand out online, isn’t it? Mars Dorian provides a colorful guide to cutting through the noise and becoming the signal.

Social media case study: It’s not just a brand, it’s a buddy

Your most loyal customers don’t see you as a company. They see you as a friend? Hos can you use social media to make that friendship flourish?

The Six Stages of Emotional Branding

Beyond loyalty, “emotional branding” builds a fanbase that will defend you no matter what. Here are the six stages of that process.

Marketing, Journalism, and Truth as Competitive Advantage

Is journalism the new marketing? Does “truth” sell? The social web has brought these fields together in ways that might surprise you!

The Business Case for Social Media Mystery

Even if you were not caught up in the Royal Wedding frenzy, if you were a breathing human being you couldn’t help but catch a glimpse of the event this […]

Four Easy Ideas to Humanize Your Brand on the Social Web

By Sidneyeve Matrix, Contributing {grow} Columnist We know that people prefer to connect with other people, not brands. Not too long ago, Mark wrote about how one of the biggest […]

Your company’s single biggest mistake on Twitter

Let’s start this post with a little quiz. I’ve assembled a few Twitter avatars from my Twitter stream. Take a look at the line-up and think about which company you […]

Marketing observations from Europe

I crawled through the nooks and crannies of the UK and France over the past two weeks and while I enjoyed my share of fine food, history, art and monuments, […]