If you’re struggling with strategy, focus on the three market disciplines
This post explores the three market disciplines that should be at the core of any marketing strategy.
Archive for the ‘branding’ Category
Is the idea of “brand” constant or evolving?
A brand used to be what we told you. Today, it is what consumers tell each other.
Why I am irrationally excited about a U-Haul truck
U-Haul wants to make its customers famous and I love it.
The Uprising brought together 30 marketing thought leaders. Here’s what happened next.
The Uprising brought together 30 marketing thought leaders. And this is what happened next.
The one question that changed my view of marketing forever
Changing a view of marketing forever started by asking one simple question.
To fight the online eCommerce onslaught, add emotion
Great marketing builds emotion between your product and your audience. In fact that may be a key to survival in the digital world!
Why is experiential marketing important? Seven inspirational case studies!
Experiential marketing is becoming an essential tactic. This post explains why, with seven examples.
My brand engagement fantasy: Hire a few real people.
Brand engagement isn’t happening. At least not like consumers want. But it could and it should if companies looked up to see the real world.
Perhaps your company’s branding strategy is YOU.
The most powerful branding strategy might be found in your own experiences and stories.
The Marketing Companion Podcast
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Let's plot a strategy together
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