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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Could Live Commerce be the next big social media mega-trend?

Short takes on the influencer trend, weird content marketing, and the glory of TikTok.

There is an invisible scaffold holding a personalized brand reality in place. How do we break through?

Ignoring consumers is never a good idea. They will rebel, and they will win.

It’s easy to overthink marketing with all the overwhelming options out there. Here’s a case study to help you simplify!

The essential guiding question for your brand: Are you an expert, guide, or agent?

A rant … Marketing needs to be more than tricking a person to click on a link.

Look to your origin story, legacy, and narrative to guide marketing based on values.

Vulnerability leads to brand strength but getting there is a continuous journey.

The most human commercial ever? Lessons for the new marketing era.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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