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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Silence can be one of the strongest marketing tools. This short and sweet communication guide gives pointers for being quiet when it’s most important.

What are businesses today doing to ensure that the people on the front lines have empathy for their customers? There are a few simple solutions.

When I talked to many successful people, I learned that they had a certain toughness, or grit. Here’s some ideas to get you through the tough times.

Marketing personal services takes a human touch. People are buying you, not your content so there is an imperative to bring a human dimension to marketing.

Facebook is for family and friends. But under some circumstances, you might consider using Facebook for business networking.

You might not want to post employer reviews on Glassdoor anymore. Attorney Kerry O’Shea Gorgone explains why your reviews are no longer anonymous.

Freedom is a core, human value. As stewards of responsible, digital citizenship, here are four ideas to begin the process of viewing freedom differently.

Social media engagement is among the most popular marketing metrics. This post shows you why it may not be an indicator of business success.

By Mark Schaefer Every few years, I find a business book that upends my way of thinking. One of those events occurred in 2005 when

Finding niche markets hungry for your work can involve safari-like sleuthing or practical research, as these tips suggest
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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