Archive for the ‘business relationships’ Category

Building a marketing strategy? Start with empathy.

What are businesses today doing to ensure that the people on the front lines have empathy for their customers? There are a few simple solutions.

Mental toughness, personal crisis, and the role of grit in your success

When I talked to many successful people, I learned that they had a certain toughness, or grit. Here’s some ideas to get you through the tough times.

A significant content insight if you’re marketing personal services

Marketing personal services takes a human touch. People are buying you, not your content so there is an imperative to bring a human dimension to marketing.

The relational power of Facebook for business networking

Facebook is for family and friends. But under some circumstances, you might consider using Facebook for business networking.

Don’t Review Your Employer on Glassdoor Until You Read This!

You might not want to post employer reviews on Glassdoor anymore. Attorney Kerry O’Shea Gorgone explains why your reviews are no longer anonymous.

Four ways I fight for freedom and digital citizenship in the era of fake news

Freedom is a core, human value. As stewards of responsible, digital citizenship, here are four ideas to begin the process of viewing freedom differently.

Social media engagement is a lousy metric

Social media engagement is among the most popular marketing metrics. This post shows you why it may not be an indicator of business success.

The world is flat, if we let businesses keep it that way

By Mark Schaefer Every few years, I find a business book that upends my way of thinking. One of those events occurred in 2005 when I picked up The World […]