Archive for the ‘business relationships’ Category

A Simple Rule for How Brands Should Work with Influencers: Attention Retention

Jay Acunzo shares how brands should approach working with influencers and why they should focus on attention retention, not audience size or CPMs.

Three ways to turn client email into new business value

Client email can elicit joy, it can elicit rage. But here are three ways you can manage your emotions and use it to create new business value

3 Little-Known Ways to Use Content Marketing for Client Education

You may be using content marketing to capture leads, but are you using it for client education, too? We’ve got 3+ ways you can create content for customers.

Content monetization, brocial media, and the role of love in business

A wide-ranging interview covering content monetization, personal branding, and the new role of love in building an actionable audience.

3 Important relationship lessons I’ve learned from offline businesses

A corner cafe. A late-night convenience store. A quirky bookstore. Customer relationship successes can come from the most unexpected places

Three ideas to end the social media poison

The web has become a divisive place. It seems like people are just throwing random punches into the air. Here are ways to combat the social media poison.

The True Meaning of Hustle

Hustle is the new black. But what is the true meaning of hustle today? Is business success all about you, or about them?

Reputation matters: Finding meaning and direction (with a little advice from Blake Irving of GoDaddy)

Reputation matters and it can be destroyed even by a single incident. Here’s how to use technology and common sense to maintain a good company reputation.