Archive for the ‘business relationships’ Category

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Mentorship and the Balance of Coaching and Cheerleading

Mentorship is important for all business leaders to consider. But modern mentorship requires an updated view of the cost and the benefits.

The future of marketing is here. It may not include you.

The future of marketing is here. A rebellion is brewing. Will you lead it or be a bystander? It’s time to awaken.

Sorting out the difference: Personalized versus personal

Many companies want to humanize their customer approach but first sort out personalized versus personal.

Is it time to eliminate the sales function?

If your marketing is working well to identify needs and secure customers, why do you need sales? Is it time to eliminate the sales function?

Why Home Depot (and your business) needs to re-capture its marketing mojo

Home Depot abandoned its human-centered approach and is an undifferentiated warehouse store. The stoy of how the retailer lost its marketing mojo.

4 Digital Marketing Trends Vital for the Freelancer

Freelancer professions need to be particularly sensitive to these four tech trends, according to Mars Dorian.

3 timeless business lessons I learned from an Irish writer conference

By Mars Dorian, {grow} Contributing Columnist A few weeks ago, I attended a multimedia writer conference in Dublin, Ireland. During the darkest morning, I schlepped my sleepy body toward the […]

Does business professionalism still matter?

A Marketing Companion episode explores the shifting nature of professionalism in the workplace as well as developments from Facebook, Amazon, and Walmart.