The sad and mysterious tale of my invisible book
Even successful authors stumble. This is the story of the “invisible book” that everyone loved but nobody bought.
Even successful authors stumble. This is the story of the “invisible book” that everyone loved but nobody bought.
The attention economy was already fractured but now it’s being warped by AI. How do we adjust our marketing strategies in this environment?
There’s too much navel-gazing in marketing as we deliberate on building emotional bonds, community, and trust. Sometimes, I want to buy a banana and be left alone.
Mark Schaefer and Dana Malstaff discuss how a simple AI assistant can serve customers, build a business, act as a growth coach, and even help you keep your sanity.
A bot thinks like me and acts like me. Will my AI Clone enable my ideas to spread far and wide or take my job? Let’s look at all sides of a new era of intellectual theft and opportunity.
Futurist Mathew Sweezey challenges us with new marketing realities. The AI challenge is not technical. It’s human adaption to speed and the new “brand brain.”
An entire digital economy depends on scattering our focus and destroying our productivity. Competitive advantage comes from the discipline of getting the important things done.
Digital marketing is a game and we have to weigh the benefits when we bow to the algorithms. When do we compromise with content and let the search engines win?
Brands no longer have control of the brand message but these five strategies can provide influence that keeps the core story intact.
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