Archive for the ‘business strategy’ Category

The AI Challenge Marketers Aren’t Talking About

Futurist Mathew Sweezey challenges us with new marketing realities. The AI challenge is not technical. It’s human adaption to speed and the new “brand brain.”

The executive who terrorized me into peak productivity

An entire digital economy depends on scattering our focus and destroying our productivity. Competitive advantage comes from the discipline of getting the important things done.

When to compromise with content

Digital marketing is a game and we have to weigh the benefits when we bow to the algorithms. When do we compromise with content and let the search engines win?

Five ways to influence your brand message when consumers are in control

Brands no longer have control of the brand message but these five strategies can provide influence that keeps the core story intact.

The curse of authenticity

It seems that every marketing leader pontificates about being real and human but there is also a curse of authenticity. Is it realistic to expect a person or a brand to be authentic in this hyper-sensitive world?

A Human Renaissance in the Age of AI

Yes, AI is here and nipping at the heels of our skillsets and careers. But in this most-human event, the Uprising retreat shows the collective power of people and the new Human Renaissance.

300 Experts agree: AI will change your customers

While we see endless articles about how AI will change our jobs and our businesses, this might be the first exploring how Ai will change our customers. Nobody knows what’s next, but this consensus of 300 experts provides a view that humans will have a dramatically different relationship with technology — and other humans.

How to be an AI Forward company

In this Marketing Companion episode, Mark Schaefer and Paul Roetzer discuss how to bring AI into an organization without leaving the people behind.

Finding Your Edge in a World of Automated Content

Automated content isn’t a threat. It’s an opportunity. Great marketing isn’t about conformity, it’s about non-conformity. When everyone is boring, this is your chance to lead in a bold new way.