Archive for the ‘business strategy’ Category

This Chatbot re-humanized the conversation

Guest post by Linda Rolf There’s never been a website chatbot I’ve been willing to waste my time on. You know those perky non-humans that are here to answer all […]

Rediscovering the OG Fundamentals of Marketing

It seems like every marketing conversation swirls around the latest AI tool, the newest social channel, or some fresh “growth hack” promising overnight results. But let’s not overlook some of the “OG” marketing fundamentals!

Rage Farms: The Hidden Industry Weaponizing Outrage Against Brands

Coordinated, anonymous attacks can come for any company or individual these days. What is behind the Rage Farms that attacked Cracker Barrel and other brands? Who is doing it, and why?

Why every business is selling diapers now. AI versus SEO

Google is still the search gorilla but the use of AI is surging. This suggests a new day for marketing. What can we learn by comparing the strategies — SEO versus AI?

Strip humanity to its essence and you’ll build a durable business

Building a durable business is not dependent on Facebook ads or a new logo. It’s tapping into the elements of humanity that never change.

Now you can access my marketing consulting mind for free

How do you scale marketing consulting on a global scale? Build a custom GPT based on everything you know. Is there a business case for giving away everything you know?

OpenAI Instant Checkout: Conversations just became eCommerce

OpenAI Instant Checkout promises to compress the online shopping experience when ChatGPT detects purchase intent. Here is a practical guide to win at this new eCommerce channel.

Deep Thinking in the Age of Instant Answers: Navigating the Great AI Disruption

A special edition of The Marketing Companion reveals ideas from the new book “How AI Changes Your Customers” and features a free audio chapter from the book! AI provides instant answers that are disrupting the fabric of marketing.

This is Why Social Media Marketers Struggle

Social media marketers have been refining their professional approach to business value for nearly 20 years. Why can’t they grasp the simple idea of ROI?