Archive for the ‘business strategy’ Category

Five ways to influence your brand message when consumers are in control

Brands no longer have control of the brand message but these five strategies can provide influence that keeps the core story intact.

The curse of authenticity

It seems that every marketing leader pontificates about being real and human but there is also a curse of authenticity. Is it realistic to expect a person or a brand to be authentic in this hyper-sensitive world?

A Human Renaissance in the Age of AI

Yes, AI is here and nipping at the heels of our skillsets and careers. But in this most-human event, the Uprising retreat shows the collective power of people and the new Human Renaissance.

300 Experts agree: AI will change your customers

While we see endless articles about how AI will change our jobs and our businesses, this might be the first exploring how Ai will change our customers. Nobody knows what’s next, but this consensus of 300 experts provides a view that humans will have a dramatically different relationship with technology — and other humans.

How to be an AI Forward company

In this Marketing Companion episode, Mark Schaefer and Paul Roetzer discuss how to bring AI into an organization without leaving the people behind.

Finding Your Edge in a World of Automated Content

Automated content isn’t a threat. It’s an opportunity. Great marketing isn’t about conformity, it’s about non-conformity. When everyone is boring, this is your chance to lead in a bold new way.

Six practical tips to stay ahead of the marketing learning curve

In this AI-driven world, the pace of change migfht be more profound than the change itself. In this discussion, Mark Schaefer and Jay Acunzo reveal their ideas on how to keep ahead of the marketing learning curve.

From Work to What? Surviving the AI Utopia Narrative

Some futurists project we’re entering an age of AI Utopia where humans no longer work and can pursue their dreams. But a big question remains. What exactly will we do with all this free time?