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How do you scale marketing consulting on a global scale? Build a custom GPT based on everything you know. Is there a business case for giving away everything you know?
How do you scale marketing consulting on a global scale? Build a custom GPT based on everything you know. Is there a business case for giving away everything you know?
OpenAI Instant Checkout promises to compress the online shopping experience when ChatGPT detects purchase intent. Here is a practical guide to win at this new eCommerce channel.
A special edition of The Marketing Companion reveals ideas from the new book “How AI Changes Your Customers” and features a free audio chapter from the book! AI provides instant answers that are disrupting the fabric of marketing.
Social media marketers have been refining their professional approach to business value for nearly 20 years. Why can’t they grasp the simple idea of ROI?
AI is not just adding new capabilities to our professional arsenal, it is rewriting the rules of marketing. In this discussion with tech leader and author Sandy Carter, we look at specific strategies to win the new sales and marketing game in the AI Era.
The Cracker Barrel marketing implosion became personal. When marketing becomes politicized, could this backlash happen to me? Could it happen to you?
Millions of people are turning to AI to help them make purchasing decisions. AI is becoming the customer we need to reach and to do that, we will turn to AI Signals.
Even successful authors stumble. This is the story of the “invisible book” that everyone loved but nobody bought.
The attention economy was already fractured but now it’s being warped by AI. How do we adjust our marketing strategies in this environment?
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