Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
A rant … Marketing needs to be more than tricking a person to click on a link.
We’re all working as hard as we can. Are we at a point where even being great isn’t enough? What’s next?
Shopping online has become a necessity so direct to consumer sales, which bypass traditional stores, have exploded. Marketers must keep up.
We sense that human-centered marketing is the right direction, but how does it show up in the world?
When do you pull the trigger and “sell” through your content? Or, is there a strategy to selling nothing?
Don’t mistake our pandemic selves for our real sleves when assessing consumer behavior.
How do we modernize our marketing when a stubborn corporate culture is in the way?
Consumer habits form when a reaction is triggered and then reinforced through repetition. Content can help.
Vulnerability leads to brand strength but getting there is a continuous journey.
First Principles thinking means considering what is possible over what’s familiar. Is your marketing ready fof this?
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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