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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

“Begin with your why” is a popular consulting mantra, but not the best marketing strategy.

Marketing’s future could go anywhere, but here are five trends that could determine our future.

The world is moving fast and we have to address the obstacles to change even faster.

My best business advice came from one of the world’s business luminaries

Consumer changes post-pandemic might dictate radical new marketing strategies.

The Tech Giant War is here and the battle will be fought over exclusive content — can your brand survive and thrive?

Understanding spending wave theory can help you determine the next big consumer trends

Short takes on the influencer trend, weird content marketing, and the glory of TikTok.

Strategy development used to mean months of research but today it might be being in the moment.

Brand apologies can make us cringe. Is there a way to apologize to customers that feels authentic and, well, human? Yes. Here’s how.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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