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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Online community is the most misunderstood concept in marketing. Here’s why.

Find out how content works in the world today through this fascinating debate.

“Begin with your why” is a popular consulting mantra, but not the best marketing strategy.

Marketing’s future could go anywhere, but here are five trends that could determine our future.

The world is moving fast and we have to address the obstacles to change even faster.

My best business advice came from one of the world’s business luminaries

Consumer changes post-pandemic might dictate radical new marketing strategies.

The Tech Giant War is here and the battle will be fought over exclusive content — can your brand survive and thrive?

Understanding spending wave theory can help you determine the next big consumer trends

Short takes on the influencer trend, weird content marketing, and the glory of TikTok.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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