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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Online customer experience is the new word of mouth marketing. Is this part of your strategy?

Starting something new is risky but the odds of success can be improved by looking at strategy in a new light.

It’s easy to overthink marketing with all the overwhelming options out there. Here’s a case study to help you simplify!

Here’s an example of how a shift in consumer tastes opens up a new seam of business strategy.

The pandemic has upended the world. Welcome to the Era of Unintended Consequences.


Instagram isn’t fluff. It’s you … or should be!

A rant … Marketing needs to be more than tricking a person to click on a link.

We’re all working as hard as we can. Are we at a point where even being great isn’t enough? What’s next?

Shopping online has become a necessity so direct to consumer sales, which bypass traditional stores, have exploded. Marketers must keep up.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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