Marketing research is in jeopardy. A WSJ report says that people won’t respond to polls any more. What are the implications for our businesses when we can’t count on marketing research?
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Sally Miller shares how Mark Schaefer’s book “Marketing Rebellion” inspired her to a new approach in her online marketing.
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Online retailer Everlane is organizing and acting like a non-profit.Is this a glimpse of the future of marketing and business?
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Your spammy seven-figure business plan, and all of the social media videos, posts, LinkedIn requests, and cold emails DO NOT WORK. Please stop.
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In the 150th episode of The Marketing Companion, we learn how to monetize a Facebook Group with BossMom Dana Malstaff and Mark goes on a rant!
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Gregory Pouy shares with us four strategic hurdles brands face in this age of consumer-driven business.
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Advertisers are getting squeezed on all sides. Traditional ads are going away, digital ads are skyrocketing in price. What’s the solution?
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If your marketing is working well to identify needs and secure customers, why do you need sales? Is it time to eliminate the sales function?
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Your creative effort isn’t just a work of art. It’s a money making platform. Mars Dorian shows you why.
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