Archive for the ‘business strategy’ Category

No social media, no email, no website. And she’s a business success.

Does every business need content, a website and Facebook presence? Sometimes there are bigger goals in life that be realized, even with no social media.

Marketing strategy for the modern world: Social Media Explained

In this revised and expanded version of a marketing classic, Mark Schaefer takes his beloved book Social Media Explained to a new level.

The future of the digital marketing agency with Mitch Joel

Mirum President Mitch Joel explains why the future of a digital marketing agency is reliant on navigating martech, hustling through new competition, and cozying up to Amazon.

17 Lead Generation Tactics Every Marketer Should Try

With a volatile economy causing cuts to marketing, marketers need to entrench their efforts in growing sales. Here are 17 lead generation ideas

10 Profound digital marketing trends you need to know about now

The world is changing rapidly. Here is your guide to profound digital marketing trends to follow and help you remain relevant in the next few years.

New Research Answers: Is Content Marketing Sustainable?

New research shows that content effectiveness declines as volume increases. Is content marketing sustainable under these conditions?

Why personal branding is not pathetic (or, why Sheryl Sandberg never wears a T-shirt)

Everyone has a personal brand, so why argue against it? Personal branding is part of our business world and it makes sense to be intentional about it.