Five things Facebook is doing right
The critics poke fun at Facebook but when you consider the complexity and financial success, Facebook is doing a lot right. A look at Facebook success
Archive for the ‘business strategy’ Category
The raw truth about “I work harder than you”
Why I’ve decided to leave the competition of “I work harder than you” behind and test out a 4-day work week for more productivity (not less!).
Creating Customer Value: 30 Possible Ways You Can Create Value for Your Customers
We all want to create customer value. But do you know which of these 30 ways you are actually achieving that and how it impacts your success?
Research shows we may be at the end of the startup era
Entrepreneurs revel in the idea of disruption. But the big fish are eating the little fish at a record pace. Is the startup era coming to a close?
A Simple Rule for How Brands Should Work with Influencers: Attention Retention
Jay Acunzo shares how brands should approach working with influencers and why they should focus on attention retention, not audience size or CPMs.
3 Little-Known Ways to Use Content Marketing for Client Education
You may be using content marketing to capture leads, but are you using it for client education, too? We’ve got 3+ ways you can create content for customers.
Content monetization, brocial media, and the role of love in business
A wide-ranging interview covering content monetization, personal branding, and the new role of love in building an actionable audience.
3 Important relationship lessons I’ve learned from offline businesses
A corner cafe. A late-night convenience store. A quirky bookstore. Customer relationship successes can come from the most unexpected places
4 Non-Marketing Skills You Need to Become a Better Marketer
Kerry Gorgone describes four ways professionals need to work with other departments to achieve company goals and become a better marketer
The Marketing Companion Podcast
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Let's plot a strategy together
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