Archive for the ‘business strategy’ Category

A great example of B2B social media marketing

Two weeks ago I named GE as one of the Top 5 B2B superstars utilizing social media marketing strategies. Yesterdays’ announcement on a new R&D Center in Michigan and 1,200 […]

Why B2B’s MUST adopt social media strategies

With most of my career with Fortune 100 blue chip companies, I know what it’s like to market in a hyper-competitive, show-me-the-money environment. I’ve been aggressively skeptical about the role […]

What to do when customers are pounding you

It’s a buyer’s market and you are probably getting whacked with a big heavy customer stick to LOWER PRICES! There’s nothing you and I can do about the balance of […]

The writing’s on the wall: An interview with Sharpie’s Twitter Queen

When I first learned that Sharpie pens had its own Twitter-er, I couldn’t believe it. How in the world could you spend your day writing 140-character statements about INK PENS? […]

Your website is not a strategy

Here’s a mistake I see repeated so often by small business owner — assuming that their website IS the marketing plan. Many people imagine the Internet like a Mississippi River […]

Ten reasons your website is killing your business

I’m alarmed by the number of otherwise brilliant business people who are allowing watch as their website is killing their business. Many business leaders I meet have abdicated their responsibility […]