An alternate view: The real influencer scam
It’s not an influencer scam. It’s popularity, and it matters.
Archive for the ‘careers’ Category
If marketing is essential, why are marketing jobs going away?
Why are marketing jobs going away and marketers in a desperate fight for survival. If marketing is so important, why is the function being displaced?
Is Facebook primed for disruption?
A few years ago, Mark Schaefer predicted Facebook would disrupt itself. But he missed something — and Facebook could be primed for disruption.
The Uprising brought together 30 marketing thought leaders. Here’s what happened next.
The Uprising brought together 30 marketing thought leaders. And this is what happened next.
How I am evolving into who I need to be
I did not start out with the dream career. I had to evolve into the person I needed to be. This is my story.
I pushed my comfort zone. It was a mess. I loved it.
When the author pushed himself way out of the comfort zone, magic happened.
The economics of becoming a keynote speaker
Being a keynote speaker might seem glamorous but there is a lot of work behind the scenes. Here are the economics of being a speaker.
Our job titles are getting in the way of marketing transformation
The biggest obstacle to digital transformation might not be budget, strategy, or skills. It might be outdated cultural icons like job titles.
Why is gaining confidence so hard?
How a Diva’s temper tantrum led to being more introspective about gaining confidence, and the hard questions those seeking confidence need to ask.
The Marketing Companion Podcast
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