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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Video everywhere is a new social strategy from Gatorade discussed on the Marketing Companion podcast.

Mukbang is a new trend demonstrating gluttonous behavior on video. So why not? Gluttony and other trends on The Marketing Companion!

To compete in a world where the customer is the marketer, focus on being the most human company in your niche. This case study shows you how.

The future of marketing is here. A rebellion is brewing. Will you lead it or be a bystander? It’s time to awaken.

Many companies want to humanize their customer approach but first sort out personalized versus personal.

Sally Miller shares how Mark Schaefer’s book “Marketing Rebellion” inspired her to a new approach in her online marketing.

Online retailer Everlane is organizing and acting like a non-profit.Is this a glimpse of the future of marketing and business?

This small market baseball team was a perennial failure until Jesse Cole turned the Savannah Bananas into a marketing rebellion of his own.

In this post, you learn why the ad revenue model in the content creation business is doomed and what model to focus on instead.

Values-based marketing is one of the hottest topics around but it’s not for everybody and you should not be taking a brand political stand without due diligence.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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