Archive for the ‘Case studies’ Category

Three reasons why your corporate storytelling just won’t work any more

While corporate storytelling is all the rage, let’s consider three trends that point to the dawn of a humbling new era in consumer marketing.

Personalized content marketing, deadly AI and more insights from #SXSW 2018

In this round-up post, Mark Schaefer shares nuggets about marketing, AI, podcasting and more from SXSW. Mastering personalized marketing means becoming a news stream native.

The #Westworld Word of Mouth Marketing Miracle

Giant Spoon agency pulled off the most buzz-worthy word of mouth marketing activation of the SXSW Interactive festival. How did they bring the Westworld television set to life?

10 Ideas driving the future of social media marketing

Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!

Five marketing leadership lessons from the Internet’s biggest scandal

This video blew up and created the Internet’s biggest scandal in years. What marketing leadership lessons can be distilled rom the underlying issues presented in this case?

Eight million views later, the ultimate branded content case study

What is the ultimate branded content case study? This video has it all, including a storyline that has earned 8 million views.

3 Timeless tips for selling your online product in an overcrowded market

Why likeability leads to sales and other insider tips from Mars Dorian on how to sell your products in an overcrowded market

I wasn’t a desperate entrepreneur, and that’s why I failed

The business case for becoming a desperate entrepreneur: A corporate intrapreneur will always lose to an entrepreneur running out of money and time

A significant content insight if you’re marketing personal services

Marketing personal services takes a human touch. People are buying you, not your content so there is an imperative to bring a human dimension to marketing.