Case study: Finnair puts social media community to work
This is a remarkable case study on how a company is building a passionate and effective social media community.
This is a remarkable case study on how a company is building a passionate and effective social media community.
Offering customer “win-wins” is an important aspect of social media promotions, as this case study illustrates.
The Mayo Clinic was moving ahead smartly with its social media strategy until it made a decision that compromised its brand. What can we learn?
Kodak had it all. The brand, the resources, the technology,. And yet in less than a decade the company has been decimated. A case for change.
This inspiring case study shows sometimes having just five blog readers is all you need.
A celebration of one of basketball’s greatest moments turned into a PR nightmare for UPS. What would you have done differently?
Regulations and privacy issues make marketing a medical practice difficult but using unusual and effective content marketing is making a difference
Pinterest is a hot social network and this post shows how it can create concrete business benefits.
Paris Blogger Gregory Pouy shares his view on the most breathtaking and successful digital campaigns for 2011. This is a post you will bookmark!
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