Archive for the ‘Case studies’ Category

Marketing, Journalism, and Truth as Competitive Advantage

Is journalism the new marketing? Does “truth” sell? The social web has brought these fields together in ways that might surprise you!

5 case studies — Social technology impacting management

We’ve tossed around a lot of ideas on {grow} about how technology is impacting our lives, but I’m also really interested in how it is impacting the culture of our […]

Social media feedback as customer prophecy

This blog examines social media feedback as customer prophecy

Is there such a thing as “Successful FAIL”?

A {grow} Community Week Contribution by Caroline Di Diego (aka Casudi) Failure is a stigma in our culture, so we tend to put it out of our minds, and avoid […]

Case study: How 20 high school students ignited a social media success

Now here is a neat trick. Precisely as your read this exciting guest post from the brilliant Jon Buscall, I will be meeting him for the first time in Stockholm, […]

Case Study: Caterpillar and blue collar social media marketing

One of the common complaints I hear is that social media marketing doesn’t seem to fit for many businesses … “My customers don’t tweet or read blogs.” And while that […]

Social Slam recap: Lessons from 430 house guests

I had an incredible experience last week that had quite an impact on me. I founded and helped host (along with Social Media Club Knoxville) a social media conference called Social […]

Six ideas to get your blog out of the fog

We have an extraordinary opportunity today! Thanks to Christina Pappas, a blogger with Zmags.com, we’re going to dissect her blog as a case study! Christina came to me with this […]

Mobile Marketing — Old School! (video)

This is a fun and fascinating case study. How do you use social media when your business keeps moving around from street to street? This shows how the Good Food […]