Five strategies to win the content marketing arms race
The content marketing arms race might be your most important strategic consideration. It’s time to revisit Content Shock.
Archive for the ‘Case studies’ Category
Marketing consultant? Here are the juicy insider tips!
Mark and Amanda Russell explain the secrets of being a successful marketing consultant!
How you can stumble into business success like Trader Joe’s
Trader Joe’s is a shopping cult. But the strategy behind this success will shock you!
I thought I was a football coach. Turns out, I’m a social media marketer.
The author signed up to be a football coach. Little did he know it was a marketing job!
The underrated role of marketing habits
Marketing habits can make or break a marketing effort. It’s time to explore this idea.
This business fail taught me about psychological switching costs
One of the most overlooked marketing obstacles when launching a new product is psychological switching costs. And today I have a personal story about condoms to demonstrate this important idea. […]
A fast and innovative method of strategy development
Strategy development used to mean months of research but today it might be being in the moment.
The inevitable pattern occurring on every social media platform
Watch each social media platform closely and you’ll see a predictable pattern emerge.
The two key business questions every website must answer
Answering these two key business questions will unleash your strategic direction.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.