Receive my best posts on marketing and strategy, delivered to your inbox, free with no strings attached!
You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

I love exploring and learning about communities but was shocked when I received death threats in a beloved brand’s Discord Community!

Is messy marketing a new trend? Maybe companies should annoy you to get your attention!

A celebration of 100 years of Disney and the greatest brand in the world. Can any company create Disney marketing magic? Can you?

Soon, we will all face a decision to cross the Milli Vanilli Line and give up a measure of authenticity to Artificial Intelligence

AI is disrupting many white collar careers but possibly none so much as marketing. This begs the question — is it still a viable career? Should you pursue a career in marketing?

Community-based marketing is evolving and weaving its way into new parts of businesses and company culture. Here are six new case studies to inspire you!

The mind-bending world of luxury brand marketing is exposed and dissected in this fascinating conversation between Mark Schaefer and Amanda Russell.

A 2009 blog post with marketing predictions about the future turned out to be an interesting little gem.

A first look at ChatGPT versus Bard in a test of 10 basic marketing tasks.

Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.