Diving into the bizarre and secret world of luxury brand marketing
The mind-bending world of luxury brand marketing is exposed and dissected in this fascinating conversation between Mark Schaefer and Amanda Russell.
Archive for the ‘Case studies’ Category
Grading 12 marketing predictions about the future
A 2009 blog post with marketing predictions about the future turned out to be an interesting little gem.
ChatGPT versus Bard: Which AI Chatbot is Better for Marketing?
A first look at ChatGPT versus Bard in a test of 10 basic marketing tasks.
A trip back in time, a trip to Suriname.
A visit to Suriname changed my worldview.
Five biggest mistakes I’ve made as an entrepreneur
The five biggest mistakes I’ve made as an entrepreneur range from a lack of discipline to complacency in a crisis.
Does social media marketing still matter? Not like you think.
Social media marketing is popular and important, but most people don’t consider that it is just the beginning of the process to create emotional bonds and customer advocacy.
Marketing best practices for nonprofits
Mark Schaefer and Keith Jennings dive into the state of the art of marketing best practices for nonprofits. An inspirational and thought-provoking discussion!
Unlocking the Power of Curated Content for Your Business
Curated content is particularly relevant in a fast-changing and chaotic world. Why is this overlooked as a content marketing strategy?
Community-based marketing requires new leadership mindset
Community-based marketing has massive potential but requires a new leadership mindset.
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