Archive for the ‘Case studies’ Category

This industry is being disrupted through stories. Is it sustainable, and what does this strategy mean to you?

Video everywhere is a new social strategy from Gatorade discussed on the Marketing Companion podcast.

Mukbang is a new trend demonstrating gluttonous behavior on video. So why not? Gluttony and other trends on The Marketing Companion!

To compete in a world where the customer is the marketer, focus on being the most human company in your niche. This case study shows you how.

The future of marketing is here. A rebellion is brewing. Will you lead it or be a bystander? It’s time to awaken.

Many companies want to humanize their customer approach but first sort out personalized versus personal.

Sally Miller shares how Mark Schaefer’s book “Marketing Rebellion” inspired her to a new approach in her online marketing.

Online retailer Everlane is organizing and acting like a non-profit.Is this a glimpse of the future of marketing and business?

This small market baseball team was a perennial failure until Jesse Cole turned the Savannah Bananas into a marketing rebellion of his own.

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