Archive for the ‘Community-building’ Category

Strategies to deal with losing readers through the newsfeed evolution

The newsfeed evolution means publishers are being forced to turn over content for free or become irrelevant. Here are strategies from top content publishers

How to Host a Marketing Conference That Doesn’t Tank

It can be a headache planning a marketing conference but the author states that attention to detail makes the difference between a hit or a miss.

20 Ideas to super-charge your social media network

Behind every social media success there is a content strategy and a network strategy. Here are 20 ideas to build your social media network.

Five ways the “attention economy” is driving your business

If you want your content to rise above the noise, be seen and be shared, you must understand the 5 levels of the Attention Economy and how to execute each.

Finally, the truth about social media and customer engagement

Where should we have our social media presence to optimize customer engagement? Snapchat? Facebook Live? Twitter? Maybe we’re asking the wrong question.

How to turn social media connections into an actionable audience

A large social media audience does not equal action. This post shows how to turn social media connections into an actionable audience

Batman, Pokemon, and an essential lesson from the heart of marketing

There’s lots of lovin’ and hating going on over Pokemon Go, but underneath it all we can discover the very heart of marketing

How do you build a content strategy when a market is already littered with “experts?”

I saw this question posted at a recent marketing conference and I think it will resonate with many readers. I’ll answer it as best I can today: “My challenge is […]