Brilliant marketing, or the beginning of Big Brother?

big brother

In the latest episode of The Marketing Companion Tom Webster and I look at a couple of trends that are eerily Big-Brother-like.

Is Google a government? We talk about memos leaked to the WSJ that shows the potential power of Google to influence politics and nations. A fascinating discussion ensues.

John Hancock will only insure you if you wear digital fitness tracking devices. Brilliant marketing strategy or the beginning of Big Brother? Tom and I agree on this one, and our views might surprise you.

Finally, we discuss Medium’s radical new plan to kill ads and reward authors. We’re fans and I hope you are too!

Really interesting show. Check it out!

Click on this link to listen to Episode 136

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Please support our extraordinary sponsors. Our content is free because of their generosity.

Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here:

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Illustrations courtesy Flickr CC and duncan C. 

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