It’s said that the biggest lie on the internet is a consumer saying, “I have read and agree to the terms and conditions.” In that case, the second biggest lie on the internet is a brand saying, “We value your feedback.” They don’t.
Fabio Tambosi of Nike shares his experience in using hero content to create an epic consumer brand journey while working as a brand manager for Nike during the World Cup.
Does every business need content, a website and Facebook presence? Sometimes there are bigger goals in life that be realized, even with no social media.
Michael Brito shares ways businesses can employ participation marketing within their company or organization, connecting their audiences to one another.
Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!
Controversial? Hardly. Content Shock is actually the most effective content marketing strategy if your goal is inbound marketing benefits
Ignoring the cool kids seems to be a trend that is undermining business success. Marketing truth is not in the dashboards. It’s with your best customers.
Use these four surefire tactics for growing your social media followers, without spending one dime on advertising or buying followers.
Here is a clever strategy to combine five commonly-used community engagement platforms to increase connection with your customers — and one to avoid!
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