Universities play such an important role in our communities — far beyond just education. Yet these institutions are under severe threat from AI and new learning alternatives. A college educator has a bold new plan to reimagine universities.
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Brand community is a foundational idea for the future of marketing so that’s why we need to learn why it was a good idea to burn one down!
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Brand communities are a hot trend right now and seem to be everywhere. Mark Schaefer and Sara Wilson consider the state of the nation and what’s happening in politics, Gen Z, startups and more.
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Is it a personal brand on TikTok, or is it something else? A few short observations from Mark Schaefer.
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Can we still use social listening platforms to reach increasingly disconnected customers? Mark Schaefer and Sara Wilson discuss the challenges with current methods on The Marketing Companion podcast.
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Mark Schaefer hosted The Uprising Marketing Retreat and reflects on three days of inspiration and new connections with the help of Daniel Nestle.
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Robots, TikTok, and AI disruption dominated SXSW 2024, and annual conference of thought leadership. Here are some takeaways for marketers!
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Community-based marketing is a red-hot trend, and here are 10 ideas to quantify the value of a brand community.
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Let’s take a deep dive into the non-obvious social media trends that will dominate marketing considerations in the year ahead!
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