Archive for the ‘Community-building’ Category

BeReal: A practical guide for marketers and adults

BeReal is a red-hot new app. Fiona Lucas reviews it from a personal and professional perspective.

The overlooked relationship between status and marketing

Status and marketing go together but in some misunderstood. ways, according to Keith Jennings and Mark Schaefer in this new podcast episode.

Seven small observations on marketing right now

Observations on marketing ranging from GenZ to Trevor Noah!

The long ugly road of measurement and influencers

The road to measurement and influencers has been rocky. It’s time to do better.

Why are the Four Ps of Marketing still a big idea in the digital world?

The Four Ps of marketing have changed drastically since their inception. Grow Community Member Robbie Fitzwater takes a fresh look at what they are now.

Values and marketing: Which leads which?

Values and marketing seem to go hand-in-hand but can also evolve together in unexpected ways!

Marketing strategy in a world of crappy customer service

Brand reputations are vulnerable in a world where customers are suffering through crappy customer service. The marketing implications are vast.

Case study: Building a business community from the ground up

I’ve been writing and thinking a lot about what goes into building a business community — which I believe is a big part of the future of business. And when […]