Gen Z punches above its weight in its influence on culture, media, and fashion. Their expectations are high, and we better pay attention. Here are 12 ways brands are finding success with this demographic.
Social media marketing is popular and important, but most people don’t consider that it is just the beginning of the process to create emotional bonds and customer advocacy.
While blogging might seem outdated, it is actually more relevant than ever. It’s hard to build an audience for your content, but here are 10 benefits of blogging … even if nobody is reading it!
Mark Schaefer and Keith Jennings dive into the state of the art of marketing best practices for nonprofits. An inspirational and thought-provoking discussion!
Curated content is particularly relevant in a fast-changing and chaotic world. Why is this overlooked as a content marketing strategy?
The world is changing too fast to be an expert in anything. But you can still be an effective leader.
Community-based marketing has massive potential but requires a new leadership mindset.
Receiving my first revenue from ChatGPt revealed new eCommerce dynamics!
Mark Schaefer explains why is time to consider community-based marketing that works … and heals.
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