Archive for the ‘Community-building’ Category

An explanation of marketing for the arts in five minutes

A concise explanation of marketing for the arts. It’s time to think beyond social media.

Why leaked secret documents point to the future of social listening

As Discord and other secret communities flourish, companies reliant on social listening platforms will have to find new answers. This article exposes this trend through the story of an intelligence leak.

The race to embrace AI might overwhelm ethical considerations

The race to embrace AI has deep ethical, philosophical and cultural impacts. This discussion reveals some thought-provoking considerations!

Five biggest mistakes I’ve made as an entrepreneur

The five biggest mistakes I’ve made as an entrepreneur range from a lack of discipline to complacency in a crisis.

12 Ways Brands are Flexing to Meet Gen Z on Their Terms

Gen Z punches above its weight in its influence on culture, media, and fashion. Their expectations are high, and we better pay attention. Here are 12 ways brands are finding success with this demographic.

Does social media marketing still matter? Not like you think.

Social media marketing is popular and important, but most people don’t consider that it is just the beginning of the process to create emotional bonds and customer advocacy.

10 Benefits of Blogging Even if Nobody Reads It

While blogging might seem outdated, it is actually more relevant than ever. It’s hard to build an audience for your content, but here are 10 benefits of blogging … even if nobody is reading it!

Marketing best practices for nonprofits

Mark Schaefer and Keith Jennings dive into the state of the art of marketing best practices for nonprofits. An inspirational and thought-provoking discussion!