Social Media Good Samaritan donates tweets to save businesses
An iconic New York City candy store was going to close until a well-placed tweets saved the day. A story of social good!
Archive for the ‘Community-building’ Category
Why The Most Important Part of Your Brand is Invisible
An article that shows the invisible factor of your brand can be much more important than your visible one.
How to Turn a Small Blog Audience into Small Army
Your blog audience might be small, but can be mighty. Here’s how to do it.
Four ways to become a spellbinding online personality
It’s getting more difficult to stand out online, isn’t it? Mars Dorian provides a colorful guide to cutting through the noise and becoming the signal.
Please. Make me feel something!
Do the best companies make you think or feel? The author suggests feeling is what makes things happen.
Social media case study: It’s not just a brand, it’s a buddy
Your most loyal customers don’t see you as a company. They see you as a friend? Hos can you use social media to make that friendship flourish?
The Secret Sauce for Creating Gold Medal Relationships
Businesses pay an enormous amount to earn the same loyalty and devotion from its consumers. But why do they still struggle with creating enduring customer relationships?
It’s easy to buy attention but can you earn it?
Are you buying blog traffic or earning a loyal tribe? There is a big difference.
Blog comments are serious business
There has been debate about blog comments but this post examines some business and philosophical reasons why you need to take comments seriously.
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