Archive for the ‘Content distribution’ Category

Why content is your enemy and experiences are your friend

To stand out in a competitive and information-dense world, should we be focused on creating content, or providing experiences?

The five great questions of content marketing

Senior marketers came up with what they believe to be the five major questions of content marketing strategy and execution.

What is the role of content marketing in an ad-free world?

In an increasingly ad-free world, content marketing (and all of its iterations) seems like a viable option to break through and reach customers.

Strategies to deal with losing readers through the newsfeed evolution

The newsfeed evolution means publishers are being forced to turn over content for free or become irrelevant. Here are strategies from top content publishers

The business case for breaking the content marketing rules

Following the content marketing rules could lead to bland content that simply doesn’t work. To win today, you need to be uncommon.

Social media pioneer discusses employee advocacy success

I had a great opportunity to meet Dr. Juergen Brock, CMO of Fujitsu, and talk to him about some of his pioneering efforts in social media, employee advocacy, and marketing […]

How to create a winning strategy with crappy content

The conventional wisdom is that quality beats quantity in content marketing but that is not always the case. Sometimes cheap and crappy content can win

A reasonable plan to scale content marketing efforts

Processes and workflows to better scale content marketing efforts, including The Content Marketing Pyramid method for scaling up.

5 Ways to distinguish your content and brand by using research

It’s extremely difficult to get your content to stand out today. But you can distinguish your content and brand by using these tips on featuring research