Archive for the ‘Content Ignition Strategy’ Category

The most human commercial ever? Lessons for the new marketing era.

Facebook Notes is the remnant of a failed strategy. Its end completes a strategy flop.

Content isn’t king and it hasn’t been for some time. There’s a new ruler in town.

A disruptive marketing leader thinks the future of marketing looks a lot like Netflix.

After more than a decade in the business, Mark Schaefer comments on the current state of blogging.

Content that stands out needs to be relevant, interesting, timely, entertaining — and something more!

Winning the war for attention is every marketer’s job, and the subject of Mark Schaefer’s speech at #SMMW20

Summary bots are already running on reddit, shortening linked content to a few sentences. How must your content strategy change to respond to robots?

The future of SEO still relies on content, but maybe not in the way you’re approaching it now.

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