A lesson in the power of artisanal marketing
I learned a powerful lesson in artisanal marketing from a thank you note.
Archive for the ‘Content Ignition Strategy’ Category
How content can help companies create consumer habits
Consumer habits form when a reaction is triggered and then reinforced through repetition. Content can help.
What makes you a digital influencer?
Becoming a digital influencer doesn’t depend on how you look or even the followers you have. The secret lies in transmission.
Case study: The most human commercial wins
The most human commercial ever? Lessons for the new marketing era.
How to recover your Facebook Notes after Zuckerberg’s flip-flop
Facebook Notes is the remnant of a failed strategy. Its end completes a strategy flop.
Why Your Content Isn’t King Any More
Content isn’t king and it hasn’t been for some time. There’s a new ruler in town.
Engineer-turned-marketer thinks Netflix is the future of content marketing
A disruptive marketing leader thinks the future of marketing looks a lot like Netflix.
A frank assessment of the current state of blogging
After more than a decade in the business, Mark Schaefer comments on the current state of blogging.
An updated formula for creating content that stands out
Content that stands out needs to be relevant, interesting, timely, entertaining — and something more!
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
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