The one (and only) key factor in monetizing a personal brand
Monetizing a personal brand is one of the most misunderstood strategies on the social web. This article brings truth and clarity to the subject.
Archive for the ‘Content Ignition Strategy’ Category
What is the current state of content distribution? The answer is “who”
Content distribution strategy is changing dramatically as the competition heats up. Success may depend on the word “who!”
Why you need to climb aboard Medium, the magical home of the written word
Medium is a magical place to discover new content and publish it, too. But the platform is still overlooked by many creators.
Two powerful ideas to help you become the signal instead of the noise
Two powerful ideas from a copywriter and a preacher can help ignite your content above the noise!
Why I am irrationally excited about a U-Haul truck
U-Haul wants to make its customers famous and I love it.
How industries are being disrupted through stories
This industry is being disrupted through stories. Is it sustainable, and what does this strategy mean to you?
Maybe the future of marketing looks like @Everlane
Online retailer Everlane is organizing and acting like a non-profit.Is this a glimpse of the future of marketing and business?
AI for storytellers and creators: The good, the bad, and the ugly
The bots are coming. In some cases, the bots are here. It’s time to examine and think through AI for storytellers
Human-centered marketing case study: A radical business turnaround
This business owner was ready to give up but a new human-centered marketing approach resulted in a dramatic business turnaround.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.