Archive for the ‘Content Ignition Strategy’ Category

Content shock re-visited, the content marketing myths and realities

Content Shock is here. It’s time to look at the world realistically and base our strategies on what is, not content marketing myths we wish for.

The five great questions of content marketing

Senior marketers came up with what they believe to be the five major questions of content marketing strategy and execution.

In case you missed it, the best marketing posts of 2016

These best marketing posts of 2016 explore the changes trending in marketing, the humanity of brands, content marketing myths and more.

What is the role of content marketing in an ad-free world?

In an increasingly ad-free world, content marketing (and all of its iterations) seems like a viable option to break through and reach customers.

The business case for breaking the content marketing rules

Following the content marketing rules could lead to bland content that simply doesn’t work. To win today, you need to be uncommon.

Why it’s a very good sign that people don’t read your content

Research shows that most people don’t read your content before they share it. Here’s why this may be the best news your business could receive.

Why Content Shock is coming to a Facebook ad near you

If you read between the lines, Facebook just told us it’s going to become a lot more expensive to be in marketing soon. In their recent blockbuster earnings announcement, CFO Dave […]

How do you build a content strategy when a market is already littered with “experts?”

I saw this question posted at a recent marketing conference and I think it will resonate with many readers. I’ll answer it as best I can today: “My challenge is […]