Do you know what business you’re really in?
Do you know what business you’re really in? Keith Jennings examines John’s Crazy Socks and shows us that we need to look beyond what our product strategy.
Archive for the ‘Content Marketing’ Category
Attention spans are not decreasing. We’re just too skippable.
Jim Kukral uses Major League Baseball as an example of how we need to be unskippable to gain the attention of today’s consumers.
How industries are being disrupted through stories
This industry is being disrupted through stories. Is it sustainable, and what does this strategy mean to you?
Marketers must stop doing what people hate.
If you’re a fan of my book Marketing Rebellion: The Most Human Company Wins, you’ll know that I advocate a movement toward a human-centered approach to marketing. And the first […]
The rising opportunity of creator-owned content licensing
Creators are missing an opportunity if they aren’t owning their intellectual property and considering content licensing.
An experiment that will help you embrace the chaos
We all need to learn to embrace the chaos in this world of furious change. Here’s a resource to help you.
Big Legal News for Marketers: Pinterest Warnings, GDPR, and Major Fines
Attorney Kerry O’Shea Gorgone discusses emerging legal news for marketers, including tips on user-generated content
A content arms race started on February 01, 2013. A case study.
The TV show “House of Cards” created a content arms race house which may threaten its creator, Netflix. A lesson in content marketing for all!
The glorious potential of “what if”
“What if” used to be the most read phrase in the creative process but that is changing, thanks to tech breakthroughs.
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