Archive for the ‘Content Marketing’ Category

Audience or authenticity? Why building an audience strains your soul

We create content, but content also creates us. Building an audience takes authenticity, but it can also take it away.

Human-centered marketing case study: A radical business turnaround

This business owner was ready to give up but a new human-centered marketing approach resulted in a dramatic business turnaround.

It Doesn’t Matter What Your Competition is Doing

Most marketing teams are adept at tracking what their competition is up to, a major concern is that marketing teams are concerned with what the competition is doing, and not why they’re doing it.

What happens when content becomes a commodity?

A business announcement reminds us that content has become a commodity and content shock is the strategy.

Reflections on content quality and my role as a human antenna

It’s true. I was a human antenna. And so my love-hate relationship with TV began, and a parable for successful content marketing in the crowded wold of today.

4 Digital Marketing Trends Vital for the Freelancer

Freelancer professions need to be particularly sensitive to these four tech trends, according to Mars Dorian.

The Marketing Rebellion is HERE.

The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?

How to use Content Shock to win in business

The exploding amount of content competition doesn’t have to be intimidating. You just need to know how to use content shock for your business advantage.

2019: The Most Human Year Because It Must Be

The idea that marketing must become more human seems trite at this point. But 2019 will be the most human year because the customers are demanding it.