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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
An overview of podcasting: why marketers should podcast, and tips on how you can start a podcast.
It can be a challenge finding a way to promote your content without appearing spammy. Here are 10 actionable ideas from the new book The Content Code
Help your best blog posts cut through the clutter and deliver new content marketing value through historical optimization

If you aren’t thinking about content saturation, your marketing strategy is incomplete.
For the first time in history, the platforms are dictating our content marketing strategy instead of the other way around. Here’s a response.
The direction of inbound leads is turning outward as the Facebook content strategy requires content on their site.
One Forrester analyst claims building social media community is a foolhardy endeavor. An alternative perspective.

The world is digital. We find, research, and buy online. But when it comes to big decisions, we still lean on real people, even if that leaning is often digital content in marketing
Conforming to search standards is putting us in a creative box. But there are some times it makes sense to ignore Google.
Think digital marketing ROI is elusive? It’s time to think again as these 32 B2B digital marketing case studies provide some inspiring successes!
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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