How to create a winning strategy with crappy content
The conventional wisdom is that quality beats quantity in content marketing but that is not always the case. Sometimes cheap and crappy content can win
Archive for the ‘Content Shock’ Category
5 Ways to distinguish your content and brand by using research
It’s extremely difficult to get your content to stand out today. But you can distinguish your content and brand by using these tips on featuring research
Why Content Shock is coming to a Facebook ad near you
If you read between the lines, Facebook just told us it’s going to become a lot more expensive to be in marketing soon. In their recent blockbuster earnings announcement, CFO Dave […]
The 6 Scariest Words in Digital Marketing
The recent Facebook newsfeed announcements has content publishers in a tizzy. What is the change and how will it affect us going forward?
How do you build a content strategy when a market is already littered with “experts?”
I saw this question posted at a recent marketing conference and I think it will resonate with many readers. I’ll answer it as best I can today: “My challenge is […]
Monetizing in the moment and the content marketing pivot
The power is shifting and so too must our web strategy. Are you ready for the content marketing pivot?
A course correction for influence marketing measurement
Some people are getting $30,000 for a single branded Snapchat story. Influence marketing measurement needs a course correction
Are you ready for the mega-shift from social media to private media?
There is a big change going on in the way consumers are communicating. Are private media channels a signal of a post social media era?
Highlights from my #SMMW16 keynote speech
In this keynote speech, Mark Schaefer explains that overcoming issues with social media ROI, resources and reach are the keys to reaching higher.
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