The role of social listening in the COVID-19 conversation
Here’s how to leverage social listening to connect, and create content for, your audience when it comes to the COVID-19 conversation.
Archive for the ‘corporate communications’ Category
What you need to know about Zoom doom and gloom
Rumors, accusations, and lawsuits seem to be swirling around Zoom, the best video app for working at home. Should you be using it?
Why “resonance” is the future of SEO
The future of SEO still relies on content, but maybe not in the way you’re approaching it now.
The surprising math behind a growing social media community
Establishing a growing social media community is not easy and if you look at the math, it becomes even weirder!
What is the current state of content distribution? The answer is “who”
Content distribution strategy is changing dramatically as the competition heats up. Success may depend on the word “who!”
All the cool kids are on TikTok. Here’s a plan for you and your business!
TikTok is on a roll but is it right for you and your business? This post presents an analysis with five solid business considerations.
If marketing is essential, why are marketing jobs going away?
Why are marketing jobs going away and marketers in a desperate fight for survival. If marketing is so important, why is the function being displaced?
Are you a human being or a grape lollipop?
Marketers pontificate about “being more human.” But brands aren’t acting like human beings. They’re acting like grape lollipops.
Two powerful ideas to help you become the signal instead of the noise
Two powerful ideas from a copywriter and a preacher can help ignite your content above the noise!
The Marketing Companion Podcast
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Let's plot a strategy together
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