Does corporate storytelling work? Some mega-brands say no.
For years corporate storytelling was all the rage. But with the failure of some of the industry’s most iconic successes, it’s time to re-visit the strategy.
Archive for the ‘corporate communications’ Category
10 Epic Shifts that are Re-Writing the Rules of Marketing
What is the next big thing? There are no fewer than 10 of them! Here are the mega-trends re-writing the rules of marketing.
Social media proficiency: A life skill?
While some companies try to contain the employee online presence, Cisco sees it as a life skill. Is social media proficiency the new competitive advantage?
The greatest content marketing case study in history
GE turned a boring product into a thing of beauty that made its customer shed tears of joy. Is this the greatest content marketing case study ever?
Content shock re-visited, the content marketing myths and realities
Content Shock is here. It’s time to look at the world realistically and base our strategies on what is, not content marketing myths we wish for.
A business case for diversity in digital transformation
When a janitor stole the show in a social media class, it suggests that there may be untapped resources for an organization’s digital transformation.
Seven new content forms rocking the marketing airwaves
The intense competition for attention will spawn exciting new content forms. Here are six innovations to keep your eye on.
5 Tips for Conducting an Effective Interview (Even When Interviewing’s Not Your Thing)
Conducting an effective interview is a big part of creating content today. Whether developing a blog post, video or podcast, these tips will help.
Highlights from my #SMMW16 keynote speech
In this keynote speech, Mark Schaefer explains that overcoming issues with social media ROI, resources and reach are the keys to reaching higher.
The Marketing Companion Podcast
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