Marketing is a wonderful career that changes the world in positive ways. But indirectly, it is contributing to some of the world’s biggest problems. It’s time to start a conversation about ethically-sourced marketing.
In this special show, Mark Schaefer makes an announcement about the future of The Marketing Companion podcast. Co-host Sandy Carter reveals three big ideas marketers should be leaning into.
Coordinated, anonymous attacks can come for any company or individual these days. What is behind the Rage Farms that attacked Cracker Barrel and other brands? Who is doing it, and why?
In 2019, Mark Schaefer predicted a fourth marketing rebellion. Evidence shows it might be here.
I love exploring and learning about communities but was shocked when I received death threats in a beloved brand’s Discord Community!
Soon, we will all face a decision to cross the Milli Vanilli Line and give up a measure of authenticity to Artificial Intelligence
Mark Schaefer and Jay Acunzo disagree on the AI threat to creativity. Will new AI applications simply boost our creative output or erode our audiences and ability to monetize?
Receiving my first revenue from ChatGPt revealed new eCommerce dynamics!
Deep fakes and the rise of synthetic content will unleash creativity and threaten our institutions. Here’s what you need to know.
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