Archive for the ‘Corruption on social web’ Category

The hope and peril of synthetic content and the rise of deep fakes

Deep fakes and the rise of synthetic content will unleash creativity and threaten our institutions. Here’s what you need to know.

The cookies must die.

Cookies have been an essential part of eCommerce strategy but it is time to evolve because the consumers always win.

Why online trolls do what they do

Online trolls are one of the most toxic elements of the social media world. Why do they do it? The answer is surprising!

Is it time to regulate social media influencers?

There has been a ton of bad news on the web about the bad behavior of influencers. Is it time to regulate social media influencers? The author says, “no.”

Brilliant marketing, or the beginning of Big Brother?

Mark Schaefer and Tom Webster discuss remarkable business trends that eerily point to a Big Brother technology monitoring personal lives and politics.

The best SEO book in the world? A surprising discovery.

The best SEO book was never meant to be a book about SEO. But an underlying philosophy points to the truth of our digital world today.

What Marketers Need To Know About Truth Decay

By Brooke B. Sellas, {grow} Contributing Columnist Truth decay is all around us. As we increasingly become inclined to disregard facts, data, and analysis, we base our decisions and outcomes […]

Sex sells. But how about beauty and truth in the age of authenticity?

Sex sells in marketing and advertising putting the spotlight on unattainable beauty. But there has been a shift toward a more natural look.

Social Proof and the Business Case for Buying Fake Followers

With the pressure to perform and build influence on the web, many people are buying fake followers, likes and comments. But in the end, true influence will win.